An Analysis Of Singapore 's Tourism Investment Environment

In 2014, C hina’s foreign investment exceeded the amount of foreign capital for the first time, marking our country is gradually shift to the capital exporting countries. As a modern green industry, tourism industry is in an important position in China’s current economic development. But domestic tourism enterprises are facing problems such as severe excessive tourism resource development, tourism service product homogeneity, the decline of the enterprise competitiveness. Under the background of capital "going out" in our country domestic tourism enterprises transnational operation will find new develop ment space for tourism enterprises. For Singapore, his tourism has entered a stage of stable development, powerful tourism enterprises early into Singapore lead that tourism industry is very mature, the competition is very fierce, you can say that Singapore tourism walk in the forefront of Asian countries. In addition to the comparative advantage of Singapore tourism investment base environment, the most excellent geographical location, perfect market and the investment environment in southeast Asian nations, open society, people’s friendly, customs and culture is close to China’s, so Singapore can be completely one of the major countries of C hina’s tourism enterprises to invest in. In this context analyzing Singapore tourism investment environment, researc hing international operation of Chinese tourism enterprises not only break open a new way of growth, but also provide theoretical basis and experience for reference with our country tourism abroad.Against this background, this paper analyzes Singapore’s tourism investment environment in many aspects, based on the existing theory of tourism transnational operation, puts the relevant research results at home and abroad as a starting point.First, this paper introduces the use of the international investme nt environment analysis theory, summarizes the relevant research about investment of transnational operation for tourism enterprises at home and abroad, and explains the theory of research trends and development direction. Second, this paper analyzes the current sit-tuation of the development of tourism, then introduces the general situation of Singapore tourism from the aviation industry, exhibition industry, large tourist resort as representative, gives the main tourists source countries of Singapore. Then use level evaluation method from the political stability, external capital, foreign equity, discrimination and controls, currency stability, the will of the tariff protection, local capital supply capacity and five nearly years of inflation eight aspect s details assessment of the Singapore tourism investment environment. Finally it is pointed out that the factors favorable factors for investors and challenging factors in Singapore’s investment environment. Third, this paper analyzes the Singapore hotel industry and China’s hotel industry from the human resources, management innovation, brand cultivation, marketing, technology four aspects on the basis of the overall situation of Singapore hotel industry and C hina hotel industry and find out the problems t hat Chinese hotel group get into Singapore is face with. Fourth, this paper puts forward enlightenment of international operation of C hinese tourism enterprises based on the analysis of preamble.