Research On The Temporal And Spatial Characteristics Of Tourism Preferences Of Shanghai 4A And 5A Scenic Spots Based On Baidu Index

With the popularity of Internet technology and the rapid development of tourism,Internet technology has been widely applied in tourism industry.As an important platform for information dissemination,the Internet is an important platform for tourists,tourism enterprises and tourism related departments and institutions all over the country to use their own tourism network platform to publish information,while tourists can obtain relevant tourism information through the Internet.This article uses the Baidu index to obtain the specific data of the network attention of the 4A and 5A scenic spots in Shanghai from January 1,2011 to December 31,2016.Combining the network attention degree of Shanghai 4A and 5A level scenic spots with the preference index of tourism choice,we get the preference difference of tourists to Shanghai 4A and 5A level scenic spots.According to the difference of tourist attractions selection,we analyze the reasons behind it,and provide suggestions for the scenic spot network marketing,opening up the tourist market and carrying out the linkage effect of scenic spots.The article is divided into six parts,the first chapter is to elicit the article research background and research significance of interest,network and travel preference research progress at home and abroad,research contents,technical route and research purpose,focusing on network awareness,tourist preference related research were summarized.The second chapter is the related concepts and research methods,firstly,network attention,Baidu index,tourism preference,scenic spots theory is expounded,then the application of the literature analysis,GIS spatial analysis,seasonal intensity index and tourism preference index introduced.Third chapter for the analysis of characteristics of time and space travel preference,is the main part of the paper,first expounds the sources of data and access to,and do the data analysis of the scientific validation and attention points for time travel preferences and interest space travel preference characteristics analyzed.The fourth chapter is based on network attention tourist preferences influence factors analysis,respectively from two Angle of time and space,respectively from theclimate factors in terms of time,the types of the scenic spot,leisure time that several factors influence travel choice time preference,in terms of space,respectively from the scenic area in different regions of visibility,distance of tourist market and tourist market economic development this several factors influence travel choice preference.The fifth chapter,based on the analysis results of the third,fourth chapter,puts forward some suggestions for the promotion and promotion of tourism in Shanghai scenic area.The sixth chapter analyses the research conclusions,the lack of research and the prospect of the research.