Research On The Application Of Valuation In The Market Value Management Of New Energy Bus Enterprises

The management of the market value of capital market is Chinese unique management concept, it refers to the market value of listing Corporation based on signal, using scientific means to realize value creation, value maximization and value management to realize the optimization of the most wonderful of a strategic management behavior. At present, our country is in an important period of economic transformation, in strategic emerging industries listing Corporation only to all aspects of the market value management philosophy is rooted in the enterprise daily management activities, in order to achieve enterprise value and market value of mutual promotion aimed at enjoy dividend policy at the same time standard, which bus industry new energy is very representative. Start the main content of this paper focus on the following three questions:First of all, the industry analysis as the basis of enterprise value evaluation is of great significance to the adjustment of the strategic planning of listed companies. In this paper, using PEST analysis method will be the new energy bus and coach industry life cycle is divided into three stages: high-speed growth period(2014-2016); Steady growth(2017-2020) and mature period(after 2021), on this basis, combining new energy bus operation status of the listed company, puts forward the strategic advice, has strong practical significance.In addition, EVA evaluation index to measure the enterprise value creation ability. State EVA calculation formula is presented in this paper on the basis of the indexes for the break up, through the single factor sensitivity analysis to find the EVA financial value drivers, establish the traditional financial indicators and the connection between the value evaluation index, the research train of thought for other emerging industries of the listed company has strong reference significance.Finally, combining with the characteristics of the new energy bus industry, this paper chose the FCFF model as a means of assessment of key Yu-tong bus has carried on the evaluation of listed companies, come to the conclusion that the company market value is undervalued. And suggested to Yu-tong bus management should timely overweight, repurchase of shares, and through mergers and acquisitions means of capital operation, extends the industrial chain layout.