Brush With Monofilament Project Business Plan

Monofilament for brushes is the material used in making toothbrush. Such material is mainly used in Nylon612(N612), but the production of advanced nylon wire is almost monopolized by E.I. Du Pont Company in America with its high profit. In recent years, the average annual production of toothbrush in China has reached 6 billion. Therefore, the need of monofilament for brushes is increasing rapidly. Although the integral structure and level of Chinese chemical fiber industry has been further improved, which is approaching the world average level, there is still certain distance with American Du Pont Company. The gap is mainly focused on the craft of production and the stability of material. Hence, it is crucial to accelerate the textile industrial restructuring, the emphasize of which should be focused on adjusting the consumption structure of chemical fiber industry.Based on the background and need discussed above, JL company is born at the right moment. As one of the two natural person shareholders, the writer has taken part in the planning and preparation of the company. Due to people’s lack of knowledge on monofilament for brushes, the writer made this business plan. For the one thing, this is the complement and improvement of previous preparation; for the other thing, through the systematic analysis on project feasibility from such aspects as production and operation, business and marketing, financial benefit as well as risk management, it is hoped that the company can get a relatively accurate income from investment and provide a more clear prospect of the project to the investor. Furthermore, the writer wants to present his dissertation in the form of this business plan in which he has participated. It can be seen as a comparatively overall application of MBA knowledge he has learned, such as strategic management, financial management, marketing, human resource management and so on. During this process, the writer could also comprehensively review on the whole MBA course learning.At last, it is hoped that this business project plan could make contribution to the company development, market competitiveness and market share of the products. It is also hoped that the improvement of market maturity on monofilament for brushes could be realized. Only in this way, can our country increase its competitive power on brush wire quality.