Research On Huading Nylon Company Diversified Development Strategy

In recent years, with the deterioration of the economy at home and abroad, enterprises are facing double pressures: one aspect is related to overcapacity, duplicate activities and competition on similar product; another aspect is related to depressed consumption at home. Huading Nylon Stock also has the above mentioned difficulties. Under this circumstances, Enterprises could choose multi-orientation development in order to avoid risks. However, how to choose a suitable business as a supporting point and which kind of measures could be taken to solve the actual difficulties become key point for study. This article is to make some researches on the multi-orientation development of Huading under new normal and the purpose is to find out update internal and external measure to deal with competition and to extricate overcapacity and low level productivity. Finally, it can move forward further from excellent to outstanding and therefore assure the enterprise has a strong base.The research of this article starts from the background at home and abroad of multi-orientation development and current researches, from this point it elaborate the status of multi-orientation research, and then study the theory, motivation, advantages through literature to support from theoretical point of view. Then, through on site investigation to know the present situation and to collect the problems when Sanding carry out the multi-orientation strategy, such as overcapacity, low level product, ambiguous enterprise planning, lack of core competitiveness, lack of qualified employees, sales capability not in line with enterprise business. Perform scientific evaluation of attractiveness and competitiveness of each function unit of Huading to find out argument for multi-orientation development. Finally, bring up several factors to be reinforced, such as technology upgrade, product innovation, qualified personnel cultivation system, and reinforce team building.At last, as a conclusion, under depressed economy situation at home and abroad, Huading shall make full use of state policy and predictable business trend, on the premise of persisting the development of core business, carry out multi-orientation development, through which scatter the risk, adjust and optimize business structure appropriately. Huading shall also take the advantage of technology development, product innovation and exploration of new market to build the core competitiveness of enterprise and to active the vigor of enterprises. Finally, it shall contribute in future market competition and hence lead in its industry area.