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Engineering Plastics Application And Nylon Target Market In The Automotive Parts

Posted on:2014-10-31Degree:MasterType:Thesis
Country:ChinaCandidate:J P LiuFull Text:PDF
GTID:2309330422468597Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Automobile industry in developed countries is the largest and most widely marketof engineering plastic, China has the rapid economic developed speed, has the rapiddeveloped speed of auto industry, and the domestic application of engineering plasticsis the most developing potential.It can be forecasted that the plastic of the parts willhave more and more common trend in the future automobile industry. The pastexperience suggests that a suitable plastic material meets the requirements, then soonthere will be a car equipped and begin to road test, if the road test qualified, thechange would be successful as soon. There are very intense competitions between thematerial suppliers in automotive plastic parts. With the rapid development of domesticauto industry, the position is very important. Maintaining good relations ofcooperation with customers and enhancing their competitiveness, cultivating strongcustomer loyalty are important conditions of the development and growing for theindustry suppliers.The purpose was to understand the auto parts developing trend by the systematicstudy of plastic parts. Research on general engineering plastics nylon6, nylon66,analysis of the systematic, clear target market positioning, make the guidance to themarket development and competition strategy, to reduce staff input, and to avoidwasting time, improve work efficiency. The base of those are experience in auto partsmarket and sales, the deep understanding of the products, and understanding ofcompetitor.
Keywords/Search Tags:Auto Parts, Plastic Technology, Nylon, Market Orientation
PDF Full Text Request
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