Research On Marketing Strategy Of Tourism Scenic Spot In Shaanxi Province From The Perspective Of Micro - Communication

Due to the development of communication technology and mobile Internet, people get into the diversification trend information channels, especially microblogging and the rise of micro-channel and wide application, marking it entered the micro propagation times, people using traditional channels of access to information way less and less, microblogging and micro-channel has become an important platform for people to obtain information. This change will not only allow people’s lifestyles have changed, but also for some companies to bring new opportunities, in the face of this new situation, the traditional marketing methods can not meet the development needs of the times, the micro-propagation is inherited The basic advantage of the traditional marketing methods, to make up for the shortcomings of traditional marketing methods, and soon developed into a new way of marketing.Across the globe, many countries will accelerate the development of tourism as a national strategy to implement, tourism as a sunrise industry wants rapid development is inseparable from the traditional marketing science of marketing guidance, tourism approach has been challenged to microblogging and micro letter to the representative of the new media marketing, more and more scenic begin using this new marketing approach.As China’s Shaanxi province tourism, with abundant tourism resources, tourism development is better compared with other provinces, Shaanxi tourist attractions are still many problems, especially in the scenic area of promotion marketing, concepts and methods more behind. Therefore, this paper Shaanxi tourist attractions, for example, the use of literature, questionnaire survey and case study approach combines content analysis method, based on the relevant literature and Shaanxi collect information on tourist attractions, tourist attractions by Shaanxi responsible manner and micro-interview questionnaire, and from a marketing point of micro propagation analyzes the characteristics of Shaanxi tourist attractions, explore the tourist attractions of Shaanxi marketing development of micro-propagation Perspective studied scenic micro propagation marketing strategy significance and impact, and for the Shaanxi tourist attractions the problems, put forward the corresponding micro-propagation of marketing strategies designed to enhance the level of Shaanxi tourism marketing.