Micro-film Advertising Creative Way And Communication Strategy

Development and popularization of new media is changing our lifestyles, habits and social relations. With China into a digital, networked era, Chinese people also will be entered into a "microblogging", "micro-letters", "micro-games" as the main representative of the "micro-era." In order to "micro-culture" as the leading social and cultural environment, the "fragmentation" of information dissemination context, micro-film advertising emerged. A combination of film and advertising superiority of micro-film advertising, as a new form of advertising advertisers are competing to become the object of pursuit.In this paper, micro-movie advertising under the "micro era" background for the study, from the perspective of analytical performance characteristics of communication micro-film advertising, content, features and propagation characteristics; to analyze specific examples of micro-film advertising advertising creative way; use survey research method to get first-hand data, analyze the factors set forth micro-film advertising creative ways and strategies. In the rational analysis of micro-film advertising on the basis of their current situation points out the future development trend of development in order to better the situation in which improvements should be made. I hope this paper can contribute to the health of the rapid development of micro-film advertising in theory.