A Tentative Study On The Transformation Strategy Of Zhejiang TH Company

The Zhejiang TH Co. Ltd. is a combination of a enterprise engaged in industry and trade in the copper industrial material. It is very important to find out Blue Ocean Strategy in the fierce competition, to win out of China with its core competence. One part of strategic planning is to open up to the integration of the copper industrial material integration and joint ventures for foreign customers to set up factories in China, a win-win strategy to enable enterprises to more stable and balanced development. This strategy will sustain long-term development of order for The Zhejiang TH Co. Ltd..After analyzing the status of shower room of The Zhejiang TH Co. Ltd., this paper uses management theories especially the development of strategic management theory, and PEST analysis, Porter Five Forces Model and other management theories and models to analyze The Zhejiang TH Co. Ltd. External environment of international strategy. We also use SWOT analysis to choice the just strategies for The Zhejiang TH Co. Ltd. according to company resources and the abilities. Conducted the analysis and assessment strategies, it is very helpful to make clear The Zhejiang TH Co. Ltd.’s development strategy and direction. We also more fully understand the Zhejiang TH Co. Ltd. in the future development of this industry space.This article is divided into six parts:First, the introduction; Second, The Zhejiang TH Co. Ltd.’s strategic analysis of the external environment; Third, The Zhejiang TH Co. Ltd.’s strategic analysis of the internal environment; Fourth, determination of the development strategy of The Zhejiang TH Co. Ltd.; Fifth, implementation and control of the strategies; Sixth, conclusions.