Research On JH 's Development Strategy Under The Background Of Internet Of Things

With the economic globalization and the coming of IOT (Internet of Things), China’s software industry in the past dozen years has been in a continuous state of rapid growth. The cloud computing, Internet, mobile Internet and large data as the representative of the new generation of information technology brought a series of profound changes to the software industry. There come characteristics of open innovation, industry chain vertical integration, the deep convergence of technology and business into a new period for the development of the software industry. It is of great importance of accelerating the development of software industry to leading technology development, enhance national competitiveness. As a young small high-tech private enterprise, JH Company is established in this background and it faces the rapid development and changes in the domestic and international competition environment. How to make effective use of their ability and resources, combined with the current relevant policy to develop suitable for further development and expansion of enterprises strategy and obtain abiding competition ability become the company leadership to be solved urgently topic.This paper set theory of Internet of things, theory of enterprise strategy management as the basic. PEST analysis and SWOT analysis method are used to analyze the macroeconomic environment, industry environment and competition environment JH company faces. Besides the external environment, the paper also analyzed the internal resources and capacity of JH Company. Then the development strategy of the company including the future development strategy to make choices and orientation are designed. And to realize JH the company’s overall strategic objectives, the paper designed the specific goals and specific development strategy, including strategy, human resource strategy, financial management strategy, technology strategy and corporate culture strategy, and then specifies a series of strategic measures are put up. This research will be a guide to the future development of JH and also has a far-reaching strategic significance to other companies in the same industry. Moreover, to guarantee the healthy and sustainable development, the paper provide a good reference for our country information industry, thus to make some contribution to development of software industry in the world economic arena.