Strategy Of Petroleum Gas Station Convenience Store Marketing Company XX

With the development of economy, the automobile industry gradually becomes indispensable important component of national economic growth. Due to the improvement of living standards, increasing demand for cars, which lead to the development of the gas station. Gas station operation management has become increasingly mature, however, that oil sales has been transformed from a lucrative monopolies industry gradually into a competitive industry with low profit. In order to solve this problem a few years ago, to maintain the sustainable development of the gas station, oil companies learned foreign successful experience and combined with their own actual situation, put forward the suggestions of developing the gas station convenience stores, and begin the comprehensive development of the gas stations’ value added. In these two years, with the establishment and operation of the gas station convenience store, gas station has achieved steady economic growth.As a strong local oil company, XX Company is currently preparing to carry out the gas station convenience store business. How to realize the modern economic situation, to determine the strategic position of gas station convenience store, to grasp the opportunity, to formulate rational and effective strategy of gas station convenience store business, etc., which has an very important meaning for the XX company to carry out the gas station convenience store business, and also has a certain reference value for other gas stations of oil business development at the same time.Based on this purpose. This article collected a large amount of related information, combined with the present situation of XX company gas station convenience store business, drawed on the successful experience of the same industry from the world at the same time, analysis the macro and micro developing environment of gas station convenience store for XX company, in addition, this article utilizes the SWOT analytic method, further explore XX company’s gas station convenience store business"s internal strengths and weaknesses, external opportunities and threats, and finally on this basis, related marketing theory with actual situation of the gas station convenience store contact, again to research the gas station convenience store’s marketing strategy, respectively from the market, product, pricing and service this four aspects proposes relevant marketing strategies.