| Zhengzhou and the company was established in2007, is a collection of real estate business and real estate investment, real estate development, property management, logistics management, microfinance in an integrated real estate group company, comprises Zhengzhou jade bamboo shoots real estate business Co., LTD, Henan province in the teda property Co., LTD. Of Zhengzhou blessed paradise, property management Co., ltd., Zhongmu County silver pigeons microfinance Co., LTD. The company to develop the private economy, in the aim of real estate investment development as the core, relying on the advantage of Zhengzhou new city planning and construction, and work hard to build businesses real estate investment platform, real estate development platform, property management services, logistics market operation and microfinance services.And the company is located in Zhengzhou Zhongmu County new district, the predecessor of Zhengzhou jade bamboo shoots by real estate business Co., LTD the development, the company humanist, to the integrity and development business philosophy, has successively completed a number of key projects,"blue jenn-air family" community,"papa Qinyuan city" small area a period,"sailing oil trading market east road" project are a period for the company’s elaborate works.As the state council and the central plains of the economic development of Henan provincial government guiding spirit, provincial party committee, the municipal party committee set about planning and construction of Zhengzhou new blueprint, new planning Zhengzhou new district, including five area a county:Zhengdong New District, Zhengzhou economic and technology development zone, Zhengzhou international air port, Zhongmu industrial belts, Zhengzhou international logistics park, Zhongmu County. Zhongmu County located in Zhengzhou and the middle of the city, in the administrative map can see Zhongmu County land account for two-thirds of the Zhengzhou new district planning. At present, the company’s real estate business mainly is aims at the Zhongmu County new district, the economic zone of the central planning for the company, is the golden opportunity.Enterprise at present in a critical period of development, the economic construction and external environment bring enterprise development opportunities and challenges, at the same time the enterprise itself also need some breakthrough and innovation to improve the comprehensive strength of the enterprise. In this background, this paper, with the company’s real estate business for the study, using the real estate business development as the starting point, the analysis of the current problems existing in the management in the theories and combined with the actual situation, using qualitative and quantitative research methods, the key research company real estate service development planning and enterprise development strategy policy.This paper USES part of the management theory, and the main research contents include:(1) the company’s real estate business development and the internal environment and external environment analysis;(2) the company’s real estate business of SWOT analysis and IE matrix analysis;(3) according to the theoretical analysis, make sure the company’s real estate business development strategy and target the scheme;(4) the company’s real estate business development strategy implementation countermeasure research.This article through to Zhengzhou, the company’s real estate business development and strategic research, profound analysis company internal opportunities and challenges, improvement of the system, strengthen the company core competitive ability, for the company’s strategic policy planning implementation provide practical advice. |
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