Research On The Development Trend Of Oral Industry And The Interactive Mode Of O & O

With the development of Network Economy, the research of business model is getting more and more attention. Variety of new business model emerged, such as B2C,C2Cand O2O.New business models does not only bring great opportunities for traditional retail, but also cause a huge impact on traditional retail. Famous specialist even said"traditional retail will be dead in ten years". To face the serious survival environment, the traditional retail have to think about and enhance its business model. However, the research or practice is at the stage of beginning while the Theoretical basis have several weakness。 Hence, the dissertation focus on the research of new business model of traditional retail from new view.This dissertation carries out the logical interpretationmethod, comparative analysis method, case research method and experience summarized combination method to analyze traditional retail innovation.This dissertation basically divided into six chapters. The chapter one refers to traditional retail’s issues under the trend of network economy. The chapter two refers to advantages and disadvantages of traditional retail and online retail according to discuss the development history of the two above. The chapter three refers to the innovation of traditional retail business model which is O&O (offline&online).The next two chapter use shanghai traditional retail as an example of business model innovation and put forward the essential operating facts of O&O. The last chapter refers to the conclusion of trend of innovation of traditional retail in the future。...