Research On New Retail Mode Of JDL Shopping Center

Nowadays,the development of retail industry is deepening the application of Internet technology.At the same time,the constant change of consumer demand has brought impact on traditional retail industry.Developing new retail and realizing the integration of online and offline development have become the inevitable choice for the transformation and upgrading of traditional retail enterprises.How to choose the right path has become an urgent problem faced by traditional retail enterprises.This paper takes JDL mall as the research object,through analyzing the existing problems,macro-environment and internal environment of JDL mall at the present stage,studies the new retail mode,formulates feasible development path of new retail mode,and perfects the implementation of safeguard measures,lays a solid foundation for acquiring and continuing the competitive advantage of JDL mall,and provides reference for promoting the healthy development of other department stores and retail industry.Test.Firstly,this paper analyses the source,significance,research level and development trend at home and abroad,research design scheme and expected results.Then it defines the relevant concepts,including the traditional retail model,the new retail model and the comparative analysis of the two.Through the comparative analysis of the new retail model and the traditional retail model,the advantages of the new retail model are highlighted.Then it analyses the driving factors of the implementation of new retail mode in JDL mall,analyses the problems in its development,the macro environment and the internal environment,and points out the necessity of the implementation of new retail mode in JDL mall.Based on the above factors,this paper puts forward suggestions for the development of JDL retail model from four aspects: online dimension,offline dimension,logistics system,online and offline integration and development.Specifically,it includes optimizing online platform,vigorously developing mobile terminals,building CRM system,expanding experiential consumption,differentiated business format,developing small community supermarkets,personalized customization,supply chain management.Such measures as transformation,application of full-link digital technology system,improvement of logistics distribution system,etc.Finally,it puts forward the implementation safeguard measures of the new retail mode of JDL mall,including improving the implementation mode,optimizing the organizational structure,establishing and improving the internal management system,so as to ensure the effective implementation of the new retail development path of JDL mall.