A Study On The Development Strategy Of Tourism Industry In

The tourism industry has gained more and more attentions from all levels of the party committees and governments in recent years. It is gradually evolving from the traditional scenic and history tour to a more diversified tour format. Every part of the country is tapping various tourism resources with the unique characteristics of that region, such as geological tourism, rural tourism, religious tour, shopping tour, etc. Local governments have introduced guidance and plans, such as regulating the tourism market, strengthening the tourism infrastructure, and improving the local product layout, to boost the development of tourism industry, China has a long and fascinating history which facilitates the mining of cultural tourism. Local development planning with cultural tourism has become a noticeable theme in every region of China.This paper analyzed the tourism environment and the tourism industry development status of Kalaqin County, and then teased out the problems and confusions in the development process. The author applied the Michael Porter diamond model and SWOT analysis based on general characteristics of the tourist industry to locate alternative development strategies of Kalaqin County with key tasks and development paths. Finally, according to thetourism landscape of Kalaqin County, this paper proposed the construction of Chifeng-Maojingba100km cultural tourism industry project, which is consisted of three tourist areas:"Ma’anshan(International) ecological cultural tourism zone, Qinwangfu historical and cultural tourism zone, and Wangyedian ecological travel resort".