Research On Marketing Strategy Of HP Computer In Inner

In2012, the global PC market over years of rapid growth, the first time the market is shrinking. The rapid rise of mobile Internet devices of the traditional PC market, announced the end of the golden age. Rapid growth in the PC market from the market matures in the process, various brands have their own unique way for this market has left many glittering.HP’s PC as a global leader for many years in China’s market performance experienced10years ago after10years of rapid development to the rapid decline in China this is known as the global economic engine market has undergone a complete rare brand marketing cycle. This is one of the marketing methods and marketing tools, the team set up to execution level has a lot to gain and loss, and learn from our reference.Market in Inner Mongolia as a country accounted for only1-1.5%in the edge region of the small market, because of its unique location, across the northeast, north, northwest three sales regions. Therefore, regardless of the means from the marketing, policy, and logistics aspects have become unique in the country a special province. Because of its belonging to ethnic minority areas, and Mongolia and Russia border, for the market in Inner Mongolia additional marketing requires a lot of additional areas of concern.So HP company in Inner Mongolia market research marketing success not only for the international brands entering the underdeveloped areas of the marketing strategy and marketing methods are useful, but also helps to study the characteristics of the market in Inner Mongolia, Inner Mongolia, to understand the market information wave comes in the performance of and reactions.The first part of this paper, an overview of the research background, and this thesis research methods and ideas were briefly summarized marketing management problems at home and abroad research situation, help the reader understand the research significance; Part II analyzed from different angles HP’s marketing external macro-environment, and HP’s own marketing management problems, from two perspectives reflect the macro and micro marketing management now domestic political, legal environment, as well as in the implementation of enterprise marketing management solutions revealed when the issue; section III presents the author himself in the HP marketing management company in Inner Mongolia in the analysis of problems and solutions, through current HP’s solutions analyze and propose other solutions to try to solve the imaginary HP’s marketing management in Inner Mongolia in the external environment and internal management deficiencies, for all IT brands to enter the IT market in Inner Mongolia have developed such an important reference and reference; fourth part concludes the main results of the paper extracted, for reference.