Analysis Of Inner Mongolia Tourism Marketing Strategy

As tourist resources Intensive land of China,Inner Mongolia autonomous region development of tourism has great potential for many tourist attractions well-known at home and abroad.Inner Mongolia has the advantage of developing tourism,rich in natural resources,historical heritage massiness,culture has a long history,excellent ecological environment and location conditions.But in fact,Inner Mongolia current tourism has not achieved its resources proportion of the market share,is still in the early stages of tourism development.Therefore,it is urgent to use science to marketing theory to guide the practice of Inner Mongolia tourism development.This paper on the basis of related marketing theory,first of Inner Mongolia tourism marketing situation and the realistic environment are analyzed,and the current situation analysis and environment on the basis of analysis,fractionizing market,target market selection analysis,and then through the tourism resource conditions and tourist consumer demand explicit contrast analysis,Inner Mongolia tourism target market and carries on the market orientation,finally from the product,price,place,promotion four aspects puts forward corresponding tourism marketing strategy.