Research On Media City Image Building

Twelfth Five-Year "Plan" states: acceleration of urbanization is an importantstrategic decision. Urbanization longer be the main proposition in the futuredevelopment of our country, along with the continued development of new citiesrise and traditions of the city, the city is bound to bring a new round of competitionin shaping the image of the city has become an important proposition.More competition in the media today, and how to make good use of localtraditional media to this important medium for shaping the city’s image has becomean important research topic. Typically, shaping the image of the city governmentled, large-scale, centralized dissemination of work, leveraging the local traditionalmedia, is the best choice. However, in common with the eastern megalopolisachieved outstanding results in shaping the image of the city overall situation, it isparticularly dazzling success in Chengdu, Chengdu review and summarize theexperience from the regional perspective, the major cities in the western region ofimage-building work with a referenceThis paper uses a sample survey and content analysis method, the reported"Chengdu Daily" in2013involving a sample image of the city of Chengdu, thedaily newspaper reported studies and major festival events reported in the city ofChengdu Portrayal law, features, advantages and insufficient exploration newspapercreated a kind of image of the city of Chengdu, and to make recommendations andopinions.This paper is divided into five parts. The first part is an introduction, explain thesignificance and research methods; sort and the second part of the definition ofrelated concepts; third part of the "Chengdu Daily" reported the daily statistics toanalyze and summarize; fourth part of the " Chengdu Daily " statistical Fortuneglobal Forum special report, analyze and summarize, and analyze their linkage withthe local new media situation; part V of inspiration and suggestions on the "Chengdu Daily " Chengdu city Image suggestions for improvement...