Research On Whole - Media Cloud Service Under Big Data

With the arrival of information age, people’s daily life is surrounded by data. Nowadays big data has unconsciously penetrated into every aspect of life. The age of big data has changed the way people view this world and people start to reflect on how to use big data to create values: to use big data to create new products and service. Cloud computing has become the driving force to explore the values of data in the age of big data. In the ocean of data, what has become the focus of entrepreneurs is how to effectively transform data into assets. Meanwhile, under the trend of media convergence, the concept of ‘Omnimedia’is raised from practice. Making good use of ‘cloud computing’can better improve the quality of service in media industry.In this essay, under the concepts of Omnimedia, cloud service and cloud computing, the application of cloud service in media industry is illustrated by analyzing the changes and effect brought by the age of big data as well as the relationship between big data and cloud computing. It is hoped that ‘cloud technology’ can help media industry with better development in the age of big data.