Analysis On The Dilemma And Countermeasures Of Large - Scale Activities Of Local TV Stations

Prefecture-level TV station is an important part of the current domestic television media system, not just because it is located right in the middle of television media system, also is the spread of its special value.Prefecture-level TV stations in the face of the central and provincial and municipal TV stations triple competition, in order to achieve its own survival and development of prefecture-level TV exploration conducted a series of reform and transition, among them, the big events is the industry recognized successful innovation path.Prefecture-level TV stations hold large activities of direct motive is to increase revenue, improve social influence.Prefecture-level TV context determine the fundamental properties and development, to achieve the survival and development,must want to sell it spread value, then, hold large activities become a prefecture-level TV revenue, enhance the influence of the main means.Prefecture-level TV stations hold large activities of direct motive is to increase revenue, improve social influence.Prefecture-level TV context determine the fundamental properties and development, to achieve the survival and development,must want to sell it spread value, then, hold large activities become a prefecture-level TV revenue, enhance the influence of the main means.In advocating large activities held by the context of media development,large-scale activities held in this paper, the municipal television station’s woes of combing theoretical innovation significance without doubt.Papers in the affirmation of the achievements of large-scale activities at the same time, the problem of large-scale activities theory revealed that for the perfect complement significance for theoretical research about big events.On the basis of combing problem, this paper USES the method of literature research and comparative analysis to the plight of the prefecture-level TV host large activities motivation was analyzed, and the thesis thinks, prefecture-level TV difficulties facing large activities, on the one hand is due to the municipal television station’s own level and resource limitations and other objective reasons;Prefecture-level TV, on the other hand, their innovation consciousness is not strong, the industrial operation ability weak, insufficient boutique meaning, close to the deficient area of subjective factors.These reasons are not unable to overcome, justneed theoretical guidance and practical experience accumulated can effectively overcome and improve.Based on this, the paper using the method of literature research, case study, from the early planning innovation, cross-border joint, brand extension, three aspects of prefecture-level TV prophase research demonstrates a large activities, project planning, perfect, and the subsequent marketing strategy carried on the thorough analysis, illustrates in detail the path of the large activities held by domestic prefecture-level TV strategy, in order to provide theoretical reference for the majority of TV workers and academic reference.Prefecture-level TV host the solution of the problems existing in large-scale activities of the is by no means be accomplished overnight, need to update the theoretical research and practical experience to overcome one by one, step by step, so the paper direction to the development of prefecture-level hold large activities was discussed, and will continue to focus on the development trend of large activity, make the thesis research ideas become normal development.