The Strategic Transformation Of Automobile Media In The New Media

Nowadays, the new media such like website, weibo and weixin is becoming people’s first choice of media for getting information. Compared with the traditional media, new media has the advantages at spread rapidly and interactive inherent.The development of the new media have had a great impact on the traditional media such as newspapers and magazines, and as one of the traditional media, the auto media cannot avoid the impact of new media. Due to the traditional automotive media generally have a strong professional content, readers relatively fixed characteristics,currently subject to the impact of new media also is not big, but for the sake of the health of the industry long-term development to the challenges traditional media still need to actively adjust the business development strategy to cope with the new media bring.This paper on the automotive media business process and business strategy analysis, and points out that the traditional media and new media relationship should be how to position.Through the macro environment and micro environment of traditional automotive media analysis, summed up the advantages and disadvantages of the traditional automotive media have, and the traditional auto media in the new media era of strategic transformation analysis, give play to the superiority of the traditional automotive media to obtain better development strategy and operation suggestions, and I hope the domestic traditional media, especially has some theoretical significance and practical significance to the development of traditional automotive media.The choice of business innovation and more successful domestic automotive media <AutoFan> journal analysis, through the comparison of strategic transformation before and after operating conditions analysis, strategic transformation of traditional automotive media competitiveness, upgrade the management mode, to what effect, is worth using for reference of the business innovation and the operating mechanism is proposed, and corresponding to some business innovation and problem analysis.The author thinks, including automotive media, many traditional media in the future will continue to be an important route of transmission of industry, the professional status and role should not be overlooked, the traditional auto media only as soon as possible according to own actual situation, positive change in the ownmode of thinking and mode of operation, by and between new media advantage complementary in order to achieve cross media integration and strategic transformation, in order to in the fierce market competition survival and access to a broader space for development.