Research On The Current Situation And Development Of Public License In Yangzhou Network

In 2011, with the emergency of the WeChat, people’s way of communication was changed.2012, WeChat had a new function that users can subscribe some public platform which operating by merchants, enterprises, medias and freelance writers. These people give a new definition of we media.2013, the word Internet Thinking was everywhere. And the vice president of Tencent, Zhang Xiaolong guide a direction for the public platform in 2014.Take Yangzhou website as an example, the paper analyzed the situation of its public platform of Wechat, and analyzed the data according to the questionnaire surveys. Then,the author propose some suggestions to solve the problems it have.In the first charpter, the paper introduce the backgroud and research significance, the research goal and content, the method of research. Secondly, it introduce the history of Yangzhou website, its situation of public platform of Wechat, and compared Yangzhou website with other local news websites. In the third part of the paper, author analyzed the data of questionnaire surveys. In the last charpter, charpter give some suggestions to solve the problems.Because of the public platform of Wechat still in beginning, and the integration in local news website and public platform of Wechat are also immaturity. Therefore, its a long way for local news websites to realize the change in public platform of Wechat. According to this paper, author want to obtain some common laws, giving some experimences to other local news websites.