A Probe Into The Public News Reading In The Mobile Internet

Mobile Internet brings the mobile intelligent Terminal,which based on mobile phone. Mobile phone, not only as an extension of man, but more like organs embedded in human body, manipulating human behavior, controlling most time in your life. For news, from paper to digital reading, and then today’s mobile digital reading. changing of media cause a revolution in news production and presentation, finally,it changes reading habit of audience. Be free of time and space for the audience, at the same time, problem that loss of the reading immersion, fragmentation are coming up. The mobile Internet era, personalized needs is more important to the audiences, and the audience are showing the willing to participate in the news, which means that the audience are becoming the center of news dissemination increasingly.The Essential Levinson, the paper discusses the change of the way of reading,which based on the audience from three characteristics-- socialization, data analysis and happy reading. Obviously, with the rising of man in news reading, it is hard to say that production and presentation of news changed the reading way, or news reading habits of the audience news production and presentation changes. Technology is always on the move. the advantage of media humanizing is increasingly apparent. The news is the connection of content, form, socialization and the situation.The relationship between Media, News and the audiences require a long-term coordination and balance in ongoing changes.