Research On Image Transmission And Audience

With the mobile Internet developed, as the medium of the information dissemination endless, the convenience of the network makes the image communication popular, the growth in image has accelerated the era of reading pictures, and its prosperous also consciousness of audience as an individual. In traditional, the standing of the audience’s is the simple acceptance, but now its has changed into a independent selection, and also its station has tend to double steps. WeChat as the moment has a huge amount of social networking software, it changes people’s lifestyles and their mode of thinking. In order to explain the change of audience in image communication better, so take the WeChat for example, discuss the user how to express themselves. For the image in WeChat is whether can satisfy their needs, and whether promote the image communication, the audience how to complete their role’s transition is the focus of this research.In order to explain the effect of the image in WeChat, with the study of the research, the writer sends 251 questionnaires randomly, theory base of correlative study of senior scholars, to work on the propagation effects of image in WeChat, collects and analysts the data through the questionnaire, for understanding the reception of the current situation, of the user in image communication all around. The research analysts the base situation of user、the influence of the acceptance and image transmission on the user,so from the standpoint of user, the influence and change of audience social intercourse need a guidance with "Uses and gratifications" theory.The full paper divides into five parts altogether:In the introduction, author expatiates on the studying background、methodology、the research situation the significance and aim of the article research.The background introduces the backdrop of image communication in WeChat, image communication has some effects on human society because of the image technology development. People’s reading habits have changed subliminally, and also image cultural is developing in the consumption climate.Chapter 1 concerns WeChat communicate environment, with the development of mobile network technology、WeChat and the audience of image communication,from these three directions, author summarizes the basic features of the user as simply base on some research results and combine the network technology.Chapter 2, through the interpretation of the image communication in WeChat, analyses the user as audience have the common psychological phenomenon for the image communication in WeChat, to discusses the audience acceptance mind during the image communicating;from audience’s self-satisfaction、the role transformation and interaction, the basic content and transmission way of the people’s image in WeChat,to explains the dependence.Chapter 3, this part is an analysis of the reading process, expounds the influence of image, analyses the use and psychological satisfaction after the dissemination, by the guidance with "Uses and gratifications". Through the news image influences the audience, then discusses the influence of audience’s mentality.The last part summarizes the full text, it bases on the development trend of new media and image transmission, points out the shortcomings of image in the dissemination of WeChat, hopes can improve the dissemination of image better in WeChat.