Research On Wedding Communication Based On Wechat Platform

Weddings are an important part of China‘s excellent traditional culture.The innovation of media technology in the Internet era has provided new ideas for the inheritance and innovative development of Chinese traditional culture.In the context of the continuous penetration of today's cultural consumption consciousness,the question of how the public disseminates the essence of excellent traditional culture and how to make it show fresh vitality in the new era has become a problem that needs to be deeply explored in wedding communication research.Throughout the process of wedding communication,its communication methods have gradually diversified and the content has become increasingly diversified.The rapid rise of the We Chat platform has provided a new link for the public to socialize and also provided a new tool for the development of the wedding cultural industry.Mc Luhan 's media culture has affirmed the role of science and technology in promoting communication.As a technology and cultural product,We Chat platform has the advantages of high efficiency and convenience across time and space.This subject sorts and summarizes the various elements in wedding communication,classifies the wedding information on We Chat platform according to the theory of communication,and analyzes the main body,transmission method and content expression of wedding communication in We Chat platform.Investigate the wedding communication behavior of We Chat users,analyze their actual needs and expectations,summarize and condense the existing problems of wedding communication on We Chat platform,and propose related optimization strategies for the high fragmentation of existing content and low utilization of the platform.Propose specific measures for the social sharing wedding communication of the unit and the commercial marketing communication with the wedding enterprise as the main body,with a view to providing some useful thinking for the spread of wedding information and the development of the wedding culture industry in a culturally confident environment.