Research On The Mechanism Of Microblogging

Since MicroBlog came out, it has great impact on people’s modern life because of its unique advantages in information distribution and transmission.The paper treat the influence of MicroBlog on politics economics culture and social public welfare as main point, analyzed the reason of the influence of the MicroBlog deeply through the related subject on communication sociology psychology,combined a large number of analysis on materials and cases. And summarized the Intrinsic mechanism of the influence of the MicroBlog, and clarified its Realistic significance. Eventually, personal MicroBlog, MicroBlogging operators and traditional media should exert their qualities,and improve and promote the impact of the Intrinsic mechanism of the influence of the MicroBlog.