A Study On The Life Style Of "Mobile Man" From The Perspective Of Consumer Culture

In a few decades of technology development process, mobile phone not only achieved by a simple communication tool to a new mass media platform, but also changed a commodity into a most popular social cultural phenomenon. As a communication tool and the mass media,mobile phone is being used in people’s daily lives. The information content it conveyed and the special media environment created by mobile phones impacted the understanding of humans as well as human’s behavior and values deeply, and even has become a way of life in the form of unique people.In this paper, the writer focused on lifestyle segmentation, as well as combined with consumer culture theory, by the methods of questionnaire and interview to learn about the basic situation, the consumption situation and the dependence situation of smart phone users. At the same time, according to different ages and different education, combined with the survey data from some authoritative survey agencies and mobile phone persons’ lifestyle survey data, the writer analyzed the detail difference between different age groups and different education groups. In the same time, the writer also summarized the reasons of different groups using smart phones’ habits.Next, in this paper, according to different purpose and different preferences of using APPs, the writer will emphasize on three areas: mobile social life, mobile financial life and mobile reading life.Although we are enjoying the convenience and pleasure of smart phones, we should clearly understand the negative effects of inappropriate smart phones using, it maybe lead us to have mobile phone addictions, social phobia, and consumer alienation performance. If human do not promptly recognize the harm sides of alienation and do not take promptly actions to correct them, those alienations will eventually lead to many disastrous consequences. Therefore, in the last of this article, the writer sounded the alarm for mobile phone persons: if we use smart phones science and modest, it will bring us great help for our work and lives; otherwise, it will harm our own physical and mental health, even the whole society healthy and orderly development.