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B2C Website How To Build Their Own Brand

Posted on:2016-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:Z L ZhuFull Text:PDF
Abstract/Summary:PDF Full Text Request
With the popularity of the Internet, The development of electronic commerce accelerated, The competition between B2 C website is becoming more and more fierce.In the author’s opinion, B2 C website is the most concerned about how to win in the competition,and one of the most importante step to win the competition in B2 C website is own-brand. This article analysised the development and problems of several famous B2 C websites.From the perspective of brand building, designed the processes of B2 C website to build their own brands, discussed the methods of building and promoting their own brands, systematically.Pointed out the main methods of building and promoting the own-brand are image strategy 、positioning strategy and marketing strategy.At last,several probloms were pointed in this article,including the quality and price of the product and upgrade brand.Hoping to be able to clear and build the new idea of china B2 C websites.
Keywords/Search Tags:B2C, own-brand, Building brand, E-commerce
PDF Full Text Request
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