Research On Product And Service Of Amazon E - Book Platform

With increasingly fierce competition in the E-book market, the whole industry is actively exploring the development trend of E-book platform. As the industry leader, United States Amazon E-books platform has formed a relatively clear and mature model. This article summing up former scholars’ research results and based on the author’s own practice, explain and analyze the products and services of United States Amazon’s E-books platform in detail. According to the platform’s upper, middle and lower reaches, the platform services are divided into services for publishers, author services and reader services. Research layer-by-layer, sums up its different customer services policy for different customer needs. Analyze the E-book resources, E-book reading device, and Kindle E-book reading software of Amazon’s E-book platform minutely. Analyze the advantages of Amazon’s E-book platform content resources construction, terminal equipment innovation and multiple Terminals seamlessly. Former scholars study the Amazon E-book platform is scattered. This article combed the products and service of Amazon’s E-book platform systematically. Summarize the advantages of Amazon’s E-book platform, Attempts to provide certain reference for the development of Chinese E-book industry, and hope to provide a reference for the construction and development of Chinese e-book platform.