A Research On Cultural Creative Products Design Based On Situational Integration

In recent years, Chinese cultural creative industry has developed prosperously and the design method of cultural creative products has become hotspots in related studies. Under current era background, the development and progress of information technology has resulted in great change in people’s living style. The first task of cultural creative products design is to find appropriate existence form for culture to comply with modern people’s living style. It is one of the key issues in the field of cultural creative industry to desigh out products with both cultural and economic values with the fast developing of the world. Thus, this thesis attempts to solve the following problems: how to e ffectively conduct the cultural creative products design and what are specific design problems and conditions for cultural creative products.Our situational study over cultural creative products, which is based on industrial background and literature, de fines and classifies the cultural innovative products from the perspective of industrial design and also discusses and combs their properties and features, dispalying their current market situation in China. Then, on the basis of related theories of situa tional design, we propos to introduce situational thinking into the design of cultural creative products to design the user-centered products.Due to the complicity of cultural creative product situation, this thesis suggests dividing it into cultural product situation and modern life product situation in the situational analysis stage. Therefore, design problems and conditions of each situation can b e respectively explored to lay basis for successive reconstruction of cultural creative product situation.In the study of cultural creative product design based on situation integration, integration process between cultural product situation and modern life product situation has been illustated accoring to the Space Intergration Theory and the basic model of cultural creative product design has been put forward. The Space Intergration Theory explains the generation mechanism of cultural creative products, constructs its unique X integrated situation model and provides restraints satisfied by products under the common restraints of cultural and modern life environment. In the end, it summarizes design method and flow for cultural creative products based on situation integration.In the end of the thesis, we take Yuelu Academy as a design practice for cultural creative products. Under the design model framework of integrated situation, this thesis carries out a research with the background of Yuelu Academy cultural situation and Internet by means of literature review, questionnaire, observation, interview and so on. Meanwhile, this thesis also constructs integrated situation for cultural creative products design of Yuelu Academy according to X integration situation model and draws sketch design and digital modeling, finally working out design plan.The theory and design practice indicates that cultural creative product design model based on situational integration and x integrated situation model play an active role in design process, which provides reference for designers of cultural creative products, and promotes the development of Chinese cultural creative products industry.