Research On The Commercial Layout And The Business Model Of The Large Railway Station

The China Railway pays more attention to the non-transport businesson the basis of transport operations.Large railway stations serve a huge number of passengers and create conditions for the promotion of non-transport revenue. The commercial needs of passengers change with the economic development, putting forward higher requirements for the commercial business. The large railway station business operations and models need to be improved, and there is no reasonable layout theory and methods. Therefore, this thesis aims to do some research on commercial distribution and business model, providing some help for railway commercial service. The present paper focuses on the large railway station and does some effort from the following aspects.(1)The thesis put domestic and international railway station commercial space together to analyze the types and features of railway station commercial services, under the waiting hall space model. On the basis of passenger flow and business needs, this paper tries to figure out the reasonable scale and type of service.(2)After the study on present situation, the thesis proposed commercial distribution theory which can apply to the large railway station.On this basis, the thesis promotes a layout optimization method of Area-service and Service-Service Correlation.(3)The thesis summarized the types of business and its’ pros and cons. Business models of railway station, airport and metro are discussed as references. Based on the status of commercial service operation, this paper gives ideas for the large railway station. These efforts are intended to provide feasible recommendations.(4)The thesis takes Guangzhou South Railway Station as a case study. The optimization method acts well on the commercial service layout. The suggested plan does promote the correlation of both S-S and A-S, which suggestes that this method can play better results. Considering the current business situation, phased development plan is promoted to serve passengers better and increase non-transport revenue.