Research On The Relationship Between Packaging Design And Psychological Needs Of Consumers

In today’s open social environment and cultural background,the blending of commodity packaging ideas constantly changing,no longer stay in packing the basis of function, more and more attention to emotional experience for consumers. Good design can create a pleasant aesthetic experience to bring consumers physical and mental relaxation. As internal packaging to convey product information media, how to grasp the consumer psychology emotion, so that consumers refreshing, packaging designers become a common topic. Goods packaging than to attract more consumer, also carries a certain social value in the current environment, pollution, resource shortages and food safety issues prominent background, to explore the public’s consumption demand, through effective packaging design green consumer guide Significant.Everything is constantly changing and developing, so consumer demand, packaging design is also true. Era in the development, scientific and technological progress, nothing can be immutable. Only by fully understanding the psychological demands of mass consumption, adapt to the trend of the times,to make the packaging design to maximize the social effectiveness. Since the new century, the concept of green packaging widespread concern in the community of our country,but agricultural green packaging is still short board.Agricultural is the nature of man’s most immediate gift,mankind has never stopped dependence on nature, but also all natural source of inspiration and inspiration. In the game of traditional culture and modern technology, we can see the simple traditional packaging materials and ordinary, but it is also a nation’s most valuable asset. Through a comprehensive analysis of the consumer market and sales market it is evident,based on food safety and consumer health concerns, showing emotion from the purchase of green and safe agricultural demands strong, but China’s agricultural packaging monotony,lack the inherent quality of the product and promote a culture,often overlooked on consumer sentiment and diversified demands attention, the old concept of packaging, waste pollution and other significant issues. Through research found correctly grasp the psychological demands of consumers for agricultural products packaging design has a guiding role, and according to the characteristics and circumstances of China’s energy and resources, combined with consumers green packaging emotionalappeal, Traditional plant material and packaging in connection with the application of modern agricultural innovation and packaging design, combined with the practice of exploring the practical feasibility of the plant material in the agricultural packaging applications.