| Industry rapid development at the same time also lead to a drop in the environmental quality, in recent years more and more serious air pollution directly affects people’s health, even in indoor also cannot from poison, people eager to seek high quality and pure and fresh air. Urban population eighty percent of the time is spent in indoor, indoor air is easy to cause many diseases of impurity, arises at the historic moment of the air purifier can effectively remove the main pollutants in the air, protect people’s health, and therefore has a broad prospect of research and development design.The development of information technology makes the product design form multidisciplinary fusion cross, multiple perspectives, multimodal metaphor from cognitive linguistics, for two or more modal symbol synergy transfer metaphors. Metaphor can be compared with the ordinary single-mode state more surface more stereo interpret metaphorical meaning, help the audience understand design connotation.This article obtains from the multimodal metaphor, on the basis of predecessors’ research further explores the multimodal metaphor application in product design, through the products in use process of each receptor stimulation to mobilize the user experience of existing memory, will be a variety of information fusion, so as to achieve a variety of modal synergy explains the purpose of product semantics. This paper studied the theory of multimodal metaphor, set the multimodal metaphor integration model; Outlines the multimodal metaphor, the research and development status of both at home and abroad, And then through the analysis of the classic product specific explains the application of multimodal metaphor theory in the design of the product value. Finally through the household air purifier personal design practice of the multimodal metaphor theory and application research on product design.This article mainly explores multimodal metaphor theory in the popularization and application of product design, the hope can broaden the research category of multimodal metaphor theory, through a thorough exploration and integration of interdisciplinary theoretical research content, reference can be help for the product design of research methods and inspiration. |
