Based On Semiotics Research About The Realism Of Contemporary Public Building Exterior Form

The present public building exterior expression and the complex and varied forms, the author from public buildings should be practical, culture and times, perspective, trying to show a more close to the masses and more expressive architectural appearance. Based on massa Joe’s silver tax and the building of madame bovary, for example, from the perspective of semiotics parsing realism works when conceived creation on the form of artistic value, it is concluded that, realistic work convincing source is not a gimmick, the material, the theme of contemporary, but in the form of composition. As barthes says "definition of realism is not the source of the typical, but words the exteriority of implementation of the" signifier "referred to in the so-called realism is the assumption of externalities". And is applied to the reference value of contemporary poster design process, to create a convincing, touch the realism poster works of the mind.