Study Of The Visual Environment Of CommercialComplex Design

As an urban public space, the environment of Commercial complex gives consumers different visual experience, with its rich variety of forms.Undoubtedly, the strength of the visual experience factors, forms and combination method of the commercial complex environment construction have played the key part to the atmosphere.It has important reference and guiding significance to the commercial complexes environment design, that comprehensive analyzing the visual experience factor.Not just the simple function combination of the store unit. Commercial complex has Complex and varied environment constitute, which could meet the multiple demands of consumers, such as shopping, rest, communication, activities.Through Comprehensive analysis of literature & field investigation, the history of the commercial complex developing sequence as following:in the long history of early urbanization process, some more advanced cities have appeared some buildings, which similar to modern city complex:It was the origin of the commercial complex.In the 1920’s, Under the advocacy of the international association for the modern architecture, the city gradually got out of classical tradition, moving forward to the direction of functionalist form. The mono-functional syntheses came out, which was considered as the embryonic form of modern city complex.After decades of developing and perfecting, excellent commercial complex projects emerged in endlessly, many of them being closely related to the idea of "community" and "the shape of experiential places"On the basis of the above, this paper is an attempt to analyze and discuss from three aspects:The influence of the light and shadow’s change, color, and integrated into the landscape. Focus on the research and analysis Chengdu commercial complex:China resources Vientiane city, in the Pacific Ocean, raffles city visual experience environment construction. Now we get the following conclusions:(1) The visual environment of commercial complex design experience to play positive effects on consumer psychology. Most of the behavior of consumers in the commercial complex is not deterministic, often dominated by emotional feelings, increasing the experience of consumers in the environment will not only increase comfort, attract more customers, also can stimulate the potential consumer psychology, promote consumption. Designers need to design commercial complex visual experiential environment reasonably, making the consumers’ motivation often be induced through some specific elements in the business environment.(2) Light and shadow will decide the experience and atmosphere of environment. The decisive effect of light on the vision of light and dark, the direction and the movement will become an important factor affecting the sensory attributes, in addition the spirit of light will also make space in the light with the sentiment, has the decisive influence of artistic reflection and projection light rendering the atmosphere of a person’s mental state and space. Different form of light and shadow visual effect is to provoke strong emotional resonance, form the experience of particular atmosphere.(3) Color is the most remarkable enhancement of atmosphere and experience. The use of color can act directly on the visual, and even introduce produce lenovo, which make the person generates a series of physiological and psychological changes. Different color combination will further strengthen the sensory environment. In the design of commercial complex environment, we often use unique charm of color to enhance visual effect and space atmosphere.(4)Landscape elements strengthen the experience theme, provoked a spiritual identity. The environment of commercial complex, personalized landscape is essential. Landscape is mainly refers to the commercial complex interior space interface appendages, they also create a commercial complex topic important props. Characterization of landscape not only enriched the spatial hierarchy, but also plays an important part in the expression of shape and the space image of the theme, which could arouse people’s identity and memory of the local cultural characteristics of the formation, form the personalized features of the city.