Fashion Design Application To Coffee Museum Image

With the continuous development of society, the increasingly busy with the East and the Western way of life has become an indispensable integration make the cafe in the modern life of leisure, people can enjoy chatting on view here, or simply relax. It has spawned a new cultural space and fashion life style of contemporary Chinese urban society. At present, bring coffee museum image design a lot of enjoyment is to reasonable use of public space, the standardization, branding, and to promote, so that more coffee pay more attention to the brand image design, access to social recognition, an important way to occupy the market share. At the same time, fashion culture has become an indispensable part of people’s life, fashion meets the needs of public, reflect the public interest to. Fashion contains huge commercial potential and consumer market. The majority of our cafe already recognize the importance of brand, create a good brand image in order to increase the market competitiveness. But some coffee hall brand image system in China is not perfect, blindly imitate foreign brand image, lose their own cultural characteristics. This paper aims to integrate the image through the coffee fashion, fashion, enable people to understand and to the brand image of organic combination of Coffee Museum, to raise awareness of the visual image of the Coffee Museum, the Museum of Coffee optimization China brand image so that it has the national fashion personality, and with international level.This paper starts from the fashion element, digging deep spiritual connotation, by analyzing the current situation of coffee shop image design at home and abroad, and with Starbucks, Zoo Coffee, Costa Coffee and other well-known brands as a case, analyzes the fashion at the coffee shop brand value, design and other aspects of a number of theoretical organic integration. Statement of the form and design method of fashion elements in the coffee shop image design. How to use the elements of fashion design in its essence to make coffee hanging image beauty, passing out cafe culture, through simple and unconventional, integration and design methods based on the actual cases, how to use the mix of fashion brand activities to promote the application in packaging design, material, etc. To enhance the brand image of the cafe. This paper will be on the local Coffee hall brand fashion, commercialization, internationalization and explore the fashion in coffee shop image design development, have guidance and reference significance.