The Applied Research Of Commercial Brand Mascot Design

With the development of economic globalization, the society has become more diversity in 21 st century. The abundant economic activities and fierce competition promote the process in new media technology and abundant high-tech science come into reality at the same moment. Against such background, a personalized, infectious vitality well designed mascot play a significant role in founding and preserving the corporate branding. This paper, mainly discuss the design of the new commercial brand mascot according to the emerging needs of the new era and new trend. Combining with my own practical work- "Wanzhou Electric" corporate mascot, this thesis would study the great values in commercial business and design methods from the pre-and post-practice application design objects which including the late influential design and continually image design. This study provides a hope by putting forward a new point of view in domestic commercial mascot designing, and the supplement as well as the relevant theory will definitely become the useful reference for the relevant practitioners in the mascot design.Today is the era of rapid consumption-based business. It is reasonable for every designer to think about that how to maximize the self-forming and maintain the function and valuable of the corporate in mascot design work.The master of mascot design trend can be the guideline to the practical design the work. Only in this way,can designers utterly catch the tips by following the dynamic business trends, and creative the mascot in more modern aesthetic culture diffusion way.This innovation point in this paper is that this thesis possess a well-documented practice case details, and with this,it can theoretical analysis the previous studies in post-practice design, and in turn,enriching the relevant theory and supplementing practical’s by the practical works, The whole article is the whole part consist of a systematic and logical.