The Study Of Informatization On The Project Management Of DONGHAI Century City

The project management of real estate is the process of the real estate enterprises take the construction management as the core of organization and carries on project decide, organize. design, construct and manage which involve built projects. The project management of construction have some characteristics which include involves a lot of people from some different professional field, request a lot of technologies and the process of manage is complicated. So the levels of project management directly decide the level of the competition of the real estate enterprise.In recent years, the real estate industry encounter a seldom and good develop opportunity in decades of years. Therefore so many projects begin to be built and the real estate industry can keep high profit margin. But as some investors from other industries begin to engage in real estate industry, the market concentration begun to raise, and the competition of the industry is increasing. So some real estate enterprises try to promote theirs core competition in path of informatization to keep theirs market competitive position.The DONGHAI Real Estate Enterprise is the first company in DeZhou area which try to carry out informationize. The company put their project, the DONGHAI Century City, informationized. The project department get some of their businesses and jobs electronize and networking. This let some of their businesses and jobs convenient and fast and save a lot of costs. But the process of informatization also have some problems prove that the informatization does not means only install some information equipments. The process should means the environments of company and building industries should be improved, all company systems realize electronize and networking and some others measures keep correspond with this process.This paper has the point of view that along with technologies improving, the real estate enterprise achieve informationize must be the tendency. As the front line of product, the project department has more requirement on informationize for their businesses and jobs. Not only informatization improving the companies operation flow and save the companies costs, it also can let companies develop information resources and force the companies improve their management ideas. This will contribute to all of the building industry to realize the sustainable development.Firstly, this paper starts from the concepts of project management and informatization. Stand on the point of real estate enterprise, this paper work on generalize and summarize the theories of project aims, organize planning, real estate strategies and construction managements contents and structures. Then the paper describes the DONGHAI Century City project construct information. The information include the process of the project department informationize. According to the problems of it, the paper work on generalizes the reasons of problems. Next, the paper summarize the measures of institutional environments base on companies and government should be improved. Lastly, the paper research on the technology section of project management informationize. This part summarize that the company should improve the measures of developing companies information system, project planning and information technology etc.