Design And Research Of Traffic Space In Shopping Center Based On Gender Differences

The extensive expansion of the shopping center in our country in the early stage of de velopment has led to homogenization phenomenon. Nowadays, the low level experience o f material consumption can not meet people’s needs, difference and experiential consumpti on become the more and more important content of design. Therefore, in the design of co mmercial shopping center, we need to establish a new perspective in order to adapt to the development trend of the future.First of all,the study is based on feminist perspectives and make the mall traffic space as the object.Then,I combined feminist architecture, architecture behavioral research and current commercial space theory and research to make a empirical research on the shopping center in Suzhou by the behavior research method,evaluation after using of environmental psychology and many other research tools.Secondly,I found that male and female had behavioral differences in shopping center`s traffic space and cognitive differences in shopping space`s environmental factors by the relevant data analysis.Finally,I proposed a space design strategy shopping center based on gender differences that is about the planning,transportation spatial elements and other aspects of shopping center.The strategy will provide references for the study of gender differences in design.