Consumers And Designers Perceptual Cognition Difference Research

In the traditional design,during the process of designing the products, often focused on the consumer's rational needs, emotional needs considered less,even ignored.This behavior can cause uncertain factors in the new product development process. Only by the needs of the consumers into the design of the development, this product can withstand the test of the market. But between the designer and consumer has very big differences, At the beginning, designers must be understanding consumer real needs, then through their creativity to satisfy customers' demands. This study want to find out the differences of designer and consumer for lock products shape through the questionnaire and semantic difference method. First, through the designer consumer groups with different levels in electronic lock modelling image cognitive differences to the understanding of the designer in the image to target consumption group masters, then according to differences between designer and consumers to find out what product modeling features can present the modelling of the image. Last, further explore the relationship between modelling image and the characteristics, to help designers to understand how to influence consumers feel image use characteristics.It's easier for designer to achieve the form image of "security-unsecurity",means the designer for the consumer groups in the shape have a much better grasp.On the other hand,it's difficult to grasp the form image of "Rigid-lively","expensive-cheap"...