Research On The Information Integration Solutions Of Marketing And Distribution In Power Grid Enterprise

As we all know, the distribution is the end of the grid and the marketing is the service facing the customer, which are the final reflection of the power enterprise to realize its value. Under the standard of "take the customer as the center, take the market as the guidance", it requires grid distribution and marketing can cooperate smoothly and efficiently, which can bring much more value for the company. Because of the informatization is the only way to realize the collaboration of these two aspects, this paper, combining the informatization application actuality of the ST power supply enterprise’s marketing service and distribution business, and from the angle of theory and actual case, researches on a method of information integration of marketing and distribution which is used on the marketing service and the distribution business of the power supply enterprise.Firstly, this paper elaborates the basic content of marketing and distribution management, discusses the effects brought by the informatization while supporting these management, and analyzes the existing problems of the marketing and distribution’s information integration. It also discusses the process of the information integration had been through and the scenarios after its implement, which lay the theoretical foundation of the subsequent system construction.Secondly, it discusses the construction goals of marketing and distribution information integration, and analyzes the new business brought about by the integration. Aiming at the supporting work while realizing these business, this paper analyzes the specific requirements of the supporting work, including the preparing work, the gathered data content and the how-to-shape database which are needed to be finished through clearing and examining the basic data, the data model needed to be built, and the function of the supporting technology platform which involves GIS, data integration, quasi real time, data quality management. Thirdly, aiming at how to build an efficient marketing-distribution integrated system, this paper gives the technological and business corresponding design, including design of overall integrated relation, extended design of marketing-distribution model, detail solution of business-technological collaborative relation, design of how to dynamic update the data, management principles design of ensuring data quality, design of data integration and system safety.Finally, combining the implemented issues, at the level of business, technology and implementation, this paper discusses the mainly implemented strategies, brings out the tasks of different stages while the system implements and researches the plans and system security of the business after it achieves transfixion. What’s more, it plans the whole construction framework of the technological aspect, and brings out the appraisal system to ensure the implemented effect after decomposing the implemented steps of the project management. Finally, in business, technology and implementation of the three aspects, we discuss the main policy enforcement, proposed camp with the implementation process of information integration tasks each stage, the decomposition of the implementation steps, planning all aspects of the content of technology implementation process; and guarantee the implementation of the effect of proposed evaluation system. And has been implemented through a marketing and distribution of information integration ST power company case studies, focusing on implementation and management effectiveness camp to explore with information obtaihed after integration, economic and social benefits, no experience in the enterprise aims to play a reference.This paper aims to analysis and study of corporate marketing and distribution grid information integration problem, the marketing, distribution network management systems and business information with data integration, sharing and exchanging information on the business to achieve efficient support with collaborative applications, thereby the effective promotion of grid enterprise customer service capabilities, network operators and value creation capability and other core capabilities to enhance the ability to bring huge economic, social and governance benefits for grid companies.