| The rapid development of the market economy to promote the increasinglyfrequent and intense commercial activity, commercial complex as the most commonmajor feature complex, in the city to occupy an increasingly important position. Withhigh-speed commercial contradictory economic development between the consumerand the evolution of consumer goods for the consumer shopping experience growingdemand and current commercial complex internal transport space can not meet theneeds of the contradiction between feelings. With the current national policy for theoverall regulation of the housing market, hybrid functions become increasinglycomplex architecture of urban architectural forms favored by developers, thegovernment also tend to promote the urban core functions through this massivebuilding hybrid economic and cultural development and prosperity of the region. Howto create a more positive and pleasant interior space transportation, guide consumers:The current study of commercial complex is in the exploratory stage, how to meet theshopping needs of the consumer goods, while more rationally and effectively meet theneeds of their feelings for commercial space consumer sentiment, the final completionof a pleasant shopping experience becomes a problem developers and designers needto face together.Commercial complex internal traffic space of this study is different from generalcommercial buildings, commercial complex consumer experience Perspective internaltransport space design is from a variety of angles economics, psychology, sociologyexpanded. Firstly, the concept of commercial complexes, consumer behavior andconsumer behavior as the basis for proposed research, making the foundation for thestudy of theoretical concepts below; Second, constitute commercial complex forinternal transport space will be divided into levels of traffic system, verticaltransportation system, common node space of three parts, respectively, to study itsfeatures: third, combined Licang District Wanda Plaza actual cases, analyzes thedesign process for internal traffic shaping techniques space after the current Lee CangWanda operational situation, summarizes the common problems raised our commercial complex building interior space of the existing transportation; Finally, inthe sixth chapter of the principles put forward to solve these common problems,strategies and tactics for our commercial complex traffic inside space design workpresents theoretical guidance. |
