Study On Spatial Complex Intermediary Business Consumer Behavior Based On The Features Of Xi’an

Study of the intermediary space of the commercial complex, many domestic literaturesand dissertations are explored, the physical space elements focused on architectureperspective but, based on qualitative research and quantitative research, involving less.Thisstudy joined the study with consumer behavior subject interactive intermediary in the space ofthe commercial complex as the research object, research on humanistic perspective to conductqualitative and quantitative spatial complex intermediary business combination of Xi’an city.Based on the space of complex Intermediary Business Xi’an city as the research object,according to the location, size, space form, development timing as selection criteria, selected21representative commercial complex as the investigation and study, and the establishment ofthe system of survey elements intermediary space of the commercial complex, as the corecontent of investigation.According to the survey content, using the methods of participantobservation, investigation and questionnaire survey method combining field survey wasconducted, using comparative analysis and mathematical statistics analysis of the surveyresults are analyzed, the development space of complex intermediary business consumerbehavior research perspective based on Xi’an city.This paper mainly divided into four parts.The first part is introduction (the first chapter):defining the object of study, to study the problem, determine the research purpose, researchmethods and framework of the research are reviewed, and the theory of consumer behaviorresearch and commercial complex intermediary space and literature.The second part is theanalysis of the interactive relationship between (the second chapter): the consumer behaviorand commercial complex intermediary space interaction study, exploring study completedmethod of space environment based on the environmental behavior, as a guide, defines theelements of consumer behavior and business comprehensive body based on the intermediaryspace connotation.The third part (the third, four chapter) as the research: the stage selectsurvey methods, determine the object of investigation, establish the intermediary space of thecommercial complex set of factors and the design of the survey questionnaire; analysismethod of using selected by qualitative and quantitative analysis of the corresponding correlation analysis, get the conclusion.The fourth part (the fifth chapter) is the conclusionandProspect: the results of the analysis summarizes the conclusions, prospects for thedevelopment of the space complex intermediary business of Xi’an city.The main conclusions are as follows:(1)From the perspective of consumer behavior and characteristic angle, throughparticipant observation, investigation and questionnaire investigation method to show spaceof complex Intermediary Business Xi’an city at the present stage is stronger than the spatialfunction and atmosphere of the city, development of weak in traffic and site connection,design features, space between the supervision and management, according to the the presentsituation, the author puts forward the theme to style, open, diversified development trend oftraffic.(2) Science division of the environmental factors on consumer behavior, is divided intothree levels, the objective material factors, central factors of social constraints, and on thebasis of the survey elements research space complex intermediary business of Xi’an City,divided into space, space environment, the atmosphere of space, facilities and management4one class index factors and16two level indexes.(3) Based on the selection and use of survey method and analysis method of complexintermediary business process space of Xi’an city survey, summarizing the general researchmethod based on environmental behavior from the perspective of the built environment.