Research On The Renovation&Extension Of The Commercial Architecture Of Changchun OUYA(Group)

Changchun rapid development in recent years, in2012GDP of445.66billionyuan. Changchun OUYA (Group), along with the rapid development in Changchun,From more than2000square meters of shops at first, becoming Chinese top500enterprises. Changchun OUYA (Group)’s OUYA CHEBAI, OUYA SHANGDU,OUYA MAICHANG have undergone continuous expansion, their business scale andcommerce positioning are different from each other, for the study of arepresentative.Based on the theory and nonlinear multidimensional symbiosis combed organicthinking, access to relevant information and conduct field research. Throughquestionnaires method, interdisciplinary approach, literature research method,OUYA (Group) for integration of commercial buildings and urban expansion, theirown problems, changes in consumer psychology analysis of three aspects, found theproblem and put forward their views and opinions. Hope for the theoretical aspectsof commercial building renovation and expansion to provide a little help for the nextresearcher, and can really help to Eurasia Group commercial building renovation andexpansion.