Research On Network Promotion And Design Based On Regional Cultural Derivatives

The Sanjin culture,which combines modern consciousness and regional characteristics,is an important part of Chinese culture.They are all vividly condensed in the derivatives of local folk culture.After years of baptism,they still radiate artistic light and enlighten future generations.But for a long time,Shanxi has been limited by its geographical location,and cultural derivatives also lacked brand awareness and clear positioning,which made it difficult to spread and export their culture.Therefore,this article aims to break through the limitations of Shanxi.In the "Internet +" era,the characteristics of the times and the promotion rules are innovatively combined to achieve the effective dissemination and output of Shanxi regional culture through the design and promotion of cultural derivatives.Therefore,this design will be based on As an example,Shanxi Yihongyuan Company built a digital platform to promote cultural derivatives using modern art design methods through the Internet,hoping to transform intangible regional culture into tangible brand symbols,and finally let the public reach an understanding and recognition of Shanxi culture To promote cultural exchange and economic development.