Research On The Application Of Regional Cultural Symbols In Packaging Design

Regional culture is a unique cultural phenomenon in a region.In China,different regions have developed regional cultural systems with different characteristics under different conditions of development,resources,environment,customs and so on.Integration of regional culture in the packaging design,can not only meet consumer demand for packaging cultural connotation of the increasingly high demand,but also can effectively avoid the design of the product was identical,the low degree of recognition of the embarrassing situation.Chinese Tang Dynasty kiln Changsha regional culture has a long history,rich in resources,with the Tang Changsha kiln kiln ruins excavated and found striking the Belitung wreck,Changsha kiln attention from all walks of life to grow with each passing day.The paper takes Changsha kiln as an example of regional culture and develops the application research of packaging design.First of all,the research background,status,purpose,content,ideas and methods are discussed.Then based on the cognitive system of regional culture and structure,resources from the regional culture to the Changsha kiln six aspects of material culture,social relations,spiritual culture,art,language,customs and habits are summarized.Based on the semiotic theory,analysis of the regional cultural symbols Changsha kiln,discusses its design into symbolic paradigm,and the Changsha kiln culture symbol application in packaging design strategies are analyzed,put forward the "creative imitation method","fill in the blank of creative method" and "deconstruction the creative act" as the Changsha kiln culture symbol in the packaging design application design method.Finally,based on the analysis of regional culture Changsha kiln status and existing problems,explore the design methods of regional cultural resources Changsha kiln is applied to packaging,design not only embodies the Changsha kiln culture symbol and has features of visual beauty packaging,really let the regional culture into modern packaging design.