A Study On The Interior Design Strategy For Economy Hotel

Nowadays with the rapid development of economy hotel, the relations between market supply and demand have changed sharply; the competition goes increasingly fierce in economy hotels. With the development of social economy, the lifestyle and demand of consumers are also changed. Consumers are more willing to pursue high quality life needs. Facing the challenge brought by the two changes, there is a subject need to be solved---how the interior design of the economy deal with the challenges, how to make the interior design satisfy the needs of the hotel management and consumers, increase the competitiveness of the hotel.Firstly, this paper starts from the current situation of economy hotel interior design; finds that the common problems are lack of personality differences and missing beauty and culture. These problems occurred because the design direction is unclear and the design method is incorrect. Based on the two major changes, the author introduces the marketing theory as the breakthrough point, proposing the concept of interior design strategies and requirements of economy hotel. Its content consists of two parts, design direction and design method. Through three phases, four steps, as well as the integrated use of space design practices, to ensure the realization of the goal of design strategy. Secondly, through the study and analysis for the excellent cases of the domestic and international economy hotels, the author proved that the theoretical basis and technique in design strategy is feasible, the way of thinking is worthy of reference. Finally, the author set the design project of Shu Li Tang hotel in Anhui that author involved in personally as an example. Through the design direction and the use of the design method, the author further verified the feasibility of the design strategy in practice.