Boutique Hotel Interior Design Theory Based Experiential Marketing

With the advent of economic experience, the model of the hotel seemed dim and gradually less tedious. This has created a huge market space for the emergence of a boutique hotel, a boutique hotel in recent years, the increasing influx of people’s sight. Our boutique hotel is still in the growth stage and exploration, and highly controversial, but no doubt is a boutique hotel experience in line with the current needs of the economy era. Boutique hotel inspired design appeared to rethink the design standards of the hotel and brought great creative space. Many impressive designs with the desire of people to experience a surge in the whole process of consumption, not just the designer to create a sense of atmosphere and space, more surprises and unforgettable emotional experience, which is beyond the design itself the value category, in which attaches great importance to the psychological and emotional demands of the consumer space, out of the original designer’s identity positioning, to simultaneously incarnation of operators and consumers, to feel and understand the market competition in the competition should have force, through a comprehensive understanding of the marketing model to grasp the demands of the consumer mind, to make the design really touched people’s hearts, and make hotel and get the value of life in the fierce competition. Therefore, the hotel marketing knowledge to become the urgent needs of the design, the paper from the perspective of experiential marketing boutique hotel design analysis and interpretation, and the specific implementation process as a basis for the design of marketing, is designed to bring the boutique hotel space new design ideas while summed specific design methods. Finally, this paper will be to verify the actual case of feasibility issues.The first chapter of the paper, first discusses the research background, contradictions and problems that exist in the experience economy era hotel trends overview and hotel development, the proposed research content, direction, significance and research purposes. The second section describes the current situation and the current development of domestic and international hotel boutique hotel development, and finally explain the framework of research methods and writing of this article.The second chapter describes the concepts involved, papers, including the content and features of experience economy, experience marketing theory definitions, characteristics, and the implementation process, the concept of a boutique hotel, characteristics, classification and trends.The third chapter discusses the correlation between experiential marketing and design boutique hotel, first of all, from a broad understanding of the inseparable link between marketing and design, and propose a common phenomenon in modern design and marketing detachment, which discusses the experience of marketing for influence and significance boutique hotel design.The fourth chapter will experience the features and marketing boutique hotel features combine to give experiential marketing boutique hotel design specific design features and principles.The fifth chapter case studies, the main choice of the influential, the smaller typical case analysis, from the perspective of the design concept of the hotel as well as the marketing perspective and detailed analysis of the case has the character traits.The sixth chapter through the " art hotel " case design, research and summarized the full text of the theory.In Chapter Ⅶ concludes the paper and proposed design deficiencies and prospects for the future design.