Application Research For The Private Cars Self-service Platform Based On The User Experience

With the development of social economy, the standard of people’s living gradually improve, the number of private cars has risen sharply. At the same time, the problems such as the traffic congestion, the parking, the environmental pollution are more and more serious. Especially, the haze caused by automobile has affected people’s health. Many cities issued lottery shopping, which caused a lot of people cannot buy a car although he has driver’s license. The emergence of private cars self-service platform resources eases the tension vehicle. The owner share vehicle in the idle time, people can allocate and use of vehicles reasonable, thus, people drive a car don’t have to buy it. Private cars self-service platform appeared in foreign countries first, but the domestic development rapidly and shows the broad prospects. But the development of self-service platform, which through promotion of funds and not really from the needs of users, is rugged. With the advent of experience economy, not the price but good user experience becomes the key to win the market.This paper bases on the user experience, introduces the concept of user experience and the application field, analyses and summarizes the study range and elements of user experience, put forward the user experience research elements of private cars self-service platform. Secondly, analysis information architecture design, usability, interface design and related theory ofmobile phone, treat them as the basis of the private car self-service platform design, and explore feasibility in practical application. Through questionnaire, user interviews and character scene play clear the needs of users. According to the needs of users put forward of interface architecture design and flow chart. Through navigation design, interactive design, low-fidelity prototype design, interface design, conduct to the mobile application of "kuai kuai zu che",which conclude five modules, like "I want to rent a car", "I want to rent", "individual center" and" help".This paper selects smart phone as the carrier of research, one is the rapid development of mobile terminal smart phones, the mobile users has gone far beyond the PC, it is the trend, the second is private cars self-sharing platform based on LBS, mobile phones can provide location service which makes it has the advantage. From the user experience, through the qualitative and quantitative study of the experience of tenants and the owners, mining the potential demand of tenants and owners in depth, solve the pain points of users in the process of using, proposed the research train to optimize the user experience, has certain significance on the user experience in the theoretical development. In a commercial sense, the research can provide reference for private cars self-service platform of mobile applications. From the perspective of users, treat user-centered as principle to improve the user satisfaction. Facing the changing market competition, make the users’feel happy when rent a car, and strengthen the loyalty of the users to "kuai kuai zu che", improve the profit conversion, and promote the further development of private cars self-service platform.