Research On Interaction Design Of Bestune Cars From The Perspective Of User Experience

The car’s interactive system is a bridge between people and cars.People are interacting with cars all the time while driving.With the rapid development of information technology,more and more functions are equipped in automobiles,and automobiles have gradually moved from the original transportation tools to the trend direction of interconnected,intelligent,and diversified interactive spaces.At the same time,the car’s interactive system is also changing accordingly,and the interaction and experience problems caused by more operational burdens and cognitive burdens are gradually exposed.In today’s experience economy,a user-centric era and market have arrived,and users have become sensitive and value product experience.The commercial success of many brands depends on the repeated polishing and attention to the product user experience.This phenomenon is also gradually appearing in the automotive field.The user experience of the automotive interactive system sometimes directly affects the user’s desire to purchase the car brand,so that more and more car manufacturers are focusing on the factors that affect the user experience.As a first-line brand of domestic cars,Bestune has been adhering to the development concept of being a national car.In today’s fierce competition in the automotive market,the localization of interactive design and user experience,as well as meeting the experience needs and pain points of domestic users,are the focus of the Bestune brand.As a powerful weapon for market competition and differentiation,automotive interaction design under user experience is particularly important.How to design a user-centered,easy-to-use and practical car interaction system with excellent user experience for the Bestune brand is the key research content of this article.Therefore,this article will start from the research of user experience design and automotive interaction design theory,discuss the application of the five elements of user experience in automotive interaction design and the advantages and disadvantages of automotive interaction modalities.At the same time,it guides the emerging technologies and trends of automotive interaction design,deeply analyzes the relatively well-received automotive brand interaction systems on the market,analyzes the advantages and disadvantages of the interactive disassembly,and studies and summarizes the automotive interaction design strategies under the user experience,and Exploring the vertical demand and interaction of the Pentium car interactive system,discussing the possibility of Pentium’s interactive design,organically integrating user research,design strategies and the specific characteristics of the Pentium car,and researching and summarizing the practice of Pentium car’s interactive design under the user experience.